There is a new blog ad program from BlogHer and we’re trying them out here at Patchwork Times. I find the Blogher ads to be tasteful, and not “in your face” and they do help pay the bills and allow for patterns to be offered for free so please, if an ad interests your, click on it. Those companies who buy ad blocks through BlogHer pay for the ads, and though I have no idea how much they pay, they have to feel there’s a good return on their investment or they wouldn’t be advertising so let’s support the companies that support the blog. Often, there are promotions where you’re able to go to another blog, read through a post written by that blogger, leave a comment and be entered for a promotional prize. For instance, I participated in the Sherwin-Williams room makeover project. Not only did I learn about the tools Sherwin-Williams offers for use on the iPad and online, but readers can leave comments and be entered to win a $100 Sherwin-Williams gift card.
The new program is this ..
Ads are becoming more targeted. You can’t blame the companies for wanting to get their ads to the audience that is more likely to use them. I hate to say it but my example is not a very good one. This particular ad is for a baby product so in my blog, when I used the word “baby”, the Aveeno Baby ad is attached. Unfortunately, the word “baby” in this particular instance is used for “baby chicken” and . . while I try to be a good chicken mom but I don’t buy Aveeno Baby for my baby chickens! 🙂
When you see the double underline in my posts, you know that’s a targeted ad. If you’re interested in seeing what the ad is about, hold your mouse over the ad. You don’t have to click. When the mouse is held over the ad, you see this:
The ad pops up and if it’s something you’re interested in reading and knowing more about, at that point simply click on the ad or click on my double underlined word and more info will appear. In this case, it opened a new window, which I read and then closed.
And now . . the Aveeno Baby ad has me missing my baby!
One month til I get to see her again!